At Solutions 4 Child Care, when we speak with child care owners about marketing, we ask about area demographics, marketing segmentation, the definition of an ideal customer, etc. Although most child care owners have a general idea of “area demographics”, most have limited knowledge or incorrect estimates (guesses) about the demographics of their market area.…
Demographics and market research are not just for large companies. Every business – including child care businesses have much to gain from knowing some basic market area demographics. Demographics are valuable to child care businesses for many reasons here are five: Defining your ideal customer (parent). Can you as a child care owner describe the…
ChildCare Aware of America has released its’ annual report – “Child Care in America; 2015 State Fact Sheets”. The report provides important data about working families in America. In all states, many parents have difficulty accessing healthy, safe child care that promotes early education. This report uses federal and national data from state Child Care…
In 2015, the population in North Carolina surpassed 10 million. From 2010 through mid-2015 NC gained 507,000 new residents representing a 5.3% increase in overall population which exceeds the national average of 4.1% for the same period. Population growth is always important to child care but of significant importance is 39% of the population increase…
The financial performance of child care businesses is often “assumed-to-be” far less than businesses in other categories. Although operating a child care business does have it challenges, the growth of child care businesses and annual sales outpaced many other business categories in the U. S. in recent years. According to a June 2014 report by…
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